| | Title | Teams | Lead Person |
|---|
Org Goal: #1 Communicating the value of the TYPO3 Project, products, and community |
| OKR #1: OBJECTIVE | To communicate the value of TYPO3 v11 | | |
| OKR #1 KEY RESULTS | To have reached out to 20 journalists, influencers, or developer relations people | Communication Coordination | Mathias Bolt Lesniak |
| OKR #1 KEY RESULTS | Launch Meet TYPO3 | Communication Coordination | Mathias Bolt Lesniak |
| OKR #1 KEY RESULTS | Campaign: Demonstrating the value of new features, using solution-oriented, human-readable approach. | | TBD |
| OKR #1 KEY RESULTS | Develop narrative strategy & templates by content type (e.g. release notes, security updates, etc.) set template narrative, focussing on the why and the value of the topic. | Communication Coordination | Mathias Bolt Lesniak |
| OKR #1 KEY RESULTS | Demonstrating the value of all of TYPO3's features for all end user groups | Marketing | Luisa Faßbender |
| OKR #2: OBJECTIVE | To communicate the value of the project & community outside the existing community |
| OKR #2 KEY RESULTS | Identify 3 outside communities and specify relevance of TYPO3 | The Board | Olivier Dobberkau |
| OKR #2 KEY RESULTS | Establish presence in 3 communities outside of existing TYPO3 community | Other | Daniel Homorodean |
| OKR #2 KEY RESULTS | Identify community members that are a part of other interesting communities for TYPO3 (community survey) | The Board | Patrick Gaumond |
| OKR #2 KEY RESULTS | Identify and publish event listings (outside existing community) where TYPO3 community members are active | The Board | Petra Hasenau |
| OKR #2 KEY RESULTS | Create region specific landing pages | Marketing | Luisa Faßbender |
| OKR #3: OBJECTIVE | To increase community revenue of Project Services: ELTS, PSL, Project Reviews, SLAs |
| OKR #3 KEY RESULTS | ELTS Campaign: value map refresh, update existing materials, campaign plan, content creation | Marketing | Luisa Faßbender / Tracy Evans |
| OKR #3 KEY RESULTS | PSL Campaign: value map refresh, update existing materials, campaign plan, content creation | Marketing | Luisa Faßbender / Tracy Evans |
| OKR #3 KEY RESULTS | Project Reviews: Campaign: value map refresh, update existing materials, campaign plan, content creation | Marketing | Luisa Faßbender / Tracy Evans |
| OKR #3 KEY RESULTS | SLAs Campaign: value map refresh, update existing materials, campaign plan, content creation | Marketing | Luisa Faßbender / Tracy Evans |
Org Goal: #2 Increasing the adoption of TYPO3 |
| OKR #1: OBJECTIVE | To improve the onboarding experience for all (personas) newcomers (devs, editors, marketers, agencies) |
| OKR #1 KEY RESULTS | Articulate onboarding process / funnel (for easy navigation through onboarding) | The Board | Boris Hinzer |
| OKR #1 KEY RESULTS | Onboarding materials for users of other systems (TYPO3 for Wordpress Developers, etc.) | Content | TBD |
| OKR #1 KEY RESULTS | Organize and simplify knowledge base (TYPO3 101, Ultimate FAQ) | Content | Stefan Busemann |
| OKR #1 KEY RESULTS | Publish onboarding & tutorial materials for author/editor persona | Documentation | TBD |
| OKR #1 KEY RESULTS | Events: Public calendar of meetings with communication campaign to promote in order to easily see what's happening in community | Events | Rachel Foucard |
| OKR #2: OBJECTIVE | To expand TYPO3 internationally |
| OKR #2 KEY RESULTS | Inbound campaign: Digital Transformation via content management in public sector. | Marketing | Luisa Faßbender |
| OKR #2 KEY RESULTS | Identify 2-3 partners (agencies active in government sector) (eg. GIZ in DE. Economic cooperation orgs/committees/initiatives). Development aid in other countries. | Community Expansion | Daniel Homorodean |
| OKR #2 KEY RESULTS | To find agencies/community members who are focussed on digital transformation of their public infrastructure. | | Olivier Dobberkau |
| OKR #2 KEY RESULTS | Special package / distribution for Public Digital Transformation | | TBD |
| OKR #2 KEY RESULTS | Hire a Community Expansion Evangelist / Development Manager | The Company (GmbH) | Alain Veuve |
| OKR #2 KEY RESULTS | Set up paid ad campaigns for brand awareness purposes in new and existing markets | Marketing | Luisa Faßbender / Florian Froideveaux |
Org Goal: #3 Increase TYPO3 contribution and participation of all kinds. |
| OKR #1: OBJECTIVE | To set the TYPO3 Contribution Strategy |
| OKR #1 KEY RESULTS | Clarify what we mean by contribution | The Board | Peter Kraume |
| OKR #1 KEY RESULTS | Collect list of existing initiatives & paths to contribute - inclusive to all personas! | The Board | Peter Kraume |
| OKR #1 KEY RESULTS | Set Key Results to improve and enhance contribution | The Board | Mathias Bolt Lesniak |
| OKR #1 KEY RESULTS | Collect technical and communication issues & barriers to contribution | TYPO3 Teams & Groups | Rachel Foucard |
| OKR #2: OBJECTIVE | To increase member participation across the community |
| OKR #2 KEY RESULTS | Set up committees for each group (similar to academic committee, for example Agency committees) | The Board | Boris Hinzer |
| OKR #2 KEY RESULTS | Member survey | The Board | Peter Kraume |
| OKR #3: OBJECTIVE | To increase Association Memberships |
| OKR #3 KEY RESULTS | Create value map of features, challenges, and benefit of each membership type | Marketing Team | Luisa Faßbender / Tracy Evans |
| OKR #3 KEY RESULTS | Research and document motivators. Align to value map of Membership. | Marketing Team | Luisa Faßbender / Tracy Evans |
| OKR #3 KEY RESULTS | Membership Communication Campaign: Giving Back Motivator as main message. (Interview Olivier) | Marketing Team | Luisa Faßbender / Tracy Evans |
