Let’s team up: How agencies can successfully work with a TYPO3 tech partner
Creative agencies often lead with strong concepts and design, but TYPO3 projects also demand reliable technical execution. This guest article explores…
After a well provided lunch most of the participants joined Google Hamburg’s Head of Strategy & Digital Innovation Thorsten Hermes giving his talk about the micro moments in a digital world. “Google's prime intention is not to make money. We make something first to improve the world. To determine if we want to work on something we use the toothbrush method. If people will use something two or more times a day it’s worth investing in. If it works and proves that it does help the world, we’ll find a way around it to make money with it,” Thorsten said during his talk. “Just like the Google search engine. Google made it to help people, but through advertising they found a way to monetize it. Same goes for the self driving cars. They don’t know yet if it will ever happen and what will happen or how they will even make money off of it.”
At the same time Tobias Derksen, a student at Fontys Venlo, taught us Composer & Frameworks and how they make development easier. Gernot Schulmeister (TeamWFP) talked about the principles of software architecture with regards to TYPO3.
The next two sessions Ruud Silvrants (Beech.it) taught students and beginners how to build a website in TYPO3 while Helmut Hummel gave a talk about the security in web development.
Alain Veuve (Managing Director AOE Switzerland) summarized the latest status of TYPO3 Inc. This new organisation will be founded in Düsseldorf. “We want to ensure the development of TYPO3 CMS at a pace that fits the market. We will do this for example through full time employees who can establish permanent development at a high pace.” Alain said about TYPO3 Inc.
At the end of the day, during the last round of talks, Boris Hinzer (Web-Vision) talked about content marketing for online shops (with TYPO3 - Magento integration). He introduced a few features where it is possible to optimize pagination for SEO and content marketing. Last but not least Thomas Deuling showed us how to use themes in TYPO3.
After four rounds of inspiring and informative sessions it was time for socializing at Café Central while having dinner and a few drinks.
Creative agencies often lead with strong concepts and design, but TYPO3 projects also demand reliable technical execution. This guest article explores…
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