Social Media Guidelines for the TYPO3 Project

1. Social Media

Social media is changing the way we work, offering a new model to engage with members, community, journalists, and the world in general. These are the official guidelines for participating in social media for the TYPO3 Project.

1.1 Official Profiles

The TYPO3 Association and the TYPO3 project manages official profiles on a number of social media platforms. Some teams and committees are also managing their own profiles. The Association Board keeps a list of official profiles. The creation of new official profiles should be discussed with the Association Board.

1.2 Private Profiles

You are encouraged to talk about TYPO3 and your work for the TYPO3 Association and TYPO3 project on your private social media profiles. While your private profiles and posts are not official TYPO3 communiques per se, you may still represent or be perceived to represent an official body or team.

2. Social Media Values

Your behavior has an impact on how TYPO3 and the TYPO3 Association are perceived. By upholding our values, you strengthen the organization and what we represent. The TYPO3 Association believes in the following values:

  • You should use the same common sense online that you use offline.
  • You should play nice, and not offend, attack, or censor.
  • You should give credit where due and respect copyright.
  • You must get your facts right.
  • You must remain impartial.
  • You must respect people's right to an opinion.
  • When attacked, stay calm and stick to the facts. If you cannot handle the attack anymore, ask for help from your team through internal channels.

3. Social Media Use

3.1 What We Write About on Our Official Profiles

The official TYPO3 social media profiles are used for the following purposes:

  • Official announcements of the TYPO3 Project and TYPO3 Association.
  • Reactions: Answers to external questions and comments.
  • Communicate important products-related news. Example: A new release.
  • Reminders to the TYPO3 Association members Examples: Events, deadlines, and sponsoring possibilities.
  • Share success stories related to the TYPO3 project. Examples: New platinum members, case studies, and prizes.

3.2 What Not to Write on Official Profiles

The TYPO3 Project official social media profiles are not used for the following purposes:

  • Attacks on people, products, and competitors
  • Engaging in discussion that damage the public's perception of TYPO3 or the Association

If someone looks like they want to pick a fight, ignore that person. Discussions should take place on other platforms like telephone and email.

4. Responsibilities and Ownership

The TYPO3 Association owns the official social media profiles and decides on access and permissions. The TYPO3 Association is responsible for:

  • Documenting and maintaining existing owned channels
  • Administration of access and permissions
  • Correct handling of any TYPO3 representative found to violate these guidelines

The responsibility for the tasks listed in chapter 3.1 is shared, but only a single person should be responsible for reacting to external comments and questions at any given time. This person is also responsible for delegating this task during times of absence.

Authors: Naike Schulthess and Mathias Bolt Lesniak
Version: 2.0 (June 2017)