SEO Initiative

Summary

Search Engine Optimization is important for every website. The goal of this initiative is to make TYPO3 out-of-the-box as SEO-friendly as possible. For developers and editors!

Background

Out of the box you can use TYPO3 to easily create the most beautiful websites. But when we don’t attract visitors, a beautiful website is useless. That is why search engine optimization is a real important part of the website.

With the current state of TYPO3 you do have some meta tag fields that you can fill, but out-of-the-box, those fields do nothing at all. So you have to do it yourself by extensions or other solutions.

You do have some extensions like EXT:cs_seo and EXT:yoast which helps developers and editors to create a website that is optimized for search engines. But why should we use plugins for the basic things? As a CMS with more and more functionality in core, the most important SEO features should be integrated in core too. That’s why this initiative is started.

Goals

Short-Term

Page title templates
Admin panel for debugging PageTitle and MetaTags API
Extending OG / Twitter metatags
Structured Data API

Mid-Term

Integration of structured data schemas for graph, webpage and website
Structured data based on page properties

Long-Term

Possibility to define structured data with TypoScript
Integration of structured data schemas for breadcrumb
XML sitemap for video and images

Milestones

First of all the Meta Tag API should be merged. After that, we can do the short- and mid-term goals. After we finished those functions, we can do the long-term goals.

Timing

Short-term: 10

Scope

We will help integrators and editors to make it easy to optimize a website for search engines. So all features should be there to do SEO the right way.

Within this initiative we won’t do analyses of text like EXT:yoast and EXT:cs_seo. You can still use those extensions for an analysis of the content.