wolfcraft GmbH

Project Facts

  • Revenue:

    50-199 million EUR

  • Number of pages:


  • Languages: 5

  • Country: Germany

Open Site


In spring 2014, another relaunch for the wolfcraft website was completed. This time, the website was put into a completely new design, which overall is more up-to-date and most important of all: responsive.

Since the latest TYPO3 LTS version 4.5 was already in use for this website, the technical basis was kept the same. Only some adjustments were made to keep the basis on an up-to-date level. Of course, there were also some changes to make sure that the website would work properly as a responsive website.
The main special technical property of the new website is the product catalogue, which currently offers around 2.500 items. MFC created and integrated an extension on top of TYPO3 Commerce, which allows the import of the multilingual content from the Product Information Management System (PIM) viaMedici via an xml interface and added fluid compatible rendering to TYPO3 commerce.
For the responsive layout especially the product detail pages had to be rearranged so that the pages can now be operated comfortably on all devices, no matter what size they are.
The website offers an integrated search function which covers the entire website including the product catalogue (extension: indexed_search).

Other features in this project:
-       Separate news sections for different target groups and languages (news)
-       Trader search for traders in European countries (locator)
-       Online application form and contact form (powermail)
-       Organization module for digital media assets (dam)

The website successfully relaunched in March 2014 and is available in five different languages: German, English, French, Spanish and Italian.
In the future, the website will be further developed and expanded.

About the company

wolfcraft GmbH is an owner-operated family business and was founded by Robert Wolff in Remscheid (Germany) in 1949. The internationally active company is headquartered in Kempenich in the Eifel Mountains and has over 450 employees in 16 countries.

wolfcraft is considered to be one of the co-founders of the do-it-yourself industry in Germany. They operate as a manufacturer and supplier of tools and electrical tool accessories. The company has received many awards for its products (e.g. the "red dot design award" for its "One-hand clamp" and "Quickfix") and is named „Germany’s best known DIY-brand for handtools“. wolfcraft was also one of Marketing Factory Consulting GmbH’s first clients.

Marketing Factory Consulting GmbH


Marketing Factory Consulting GmbH is a full-service internet agency located in Düsseldorf, Gemany.
Since 1996 Marketing Factory has been providing interactive applications and web services for customers such as Henkel, Ecolab, Hörmann, ista, Westfalia and many others, and has grown to over 30 employees.
Our portfolio of services ranges from strategy consulting and conceptions for the creation of internet / intranet presences, point of sale systems, mobile applications, content management, e-commerce, and online marketing to hosting solutions and ongoing technical and editorial maintenance. Our main focus is the realization of content management solutions based on the content management system TYPO3.

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