The website’s responsive design enables an easy and intuitive handling on any kind of device or operating system. Additionally, the top navigation provides a comfortable entrance for the users into KALDEWEI’s selection of bathtubs, shower surfaces and washbasins. To enhance the website’s usability, we incorporated the advanced search-engine Apache SOLR:
By assigning the different KALDEWEI products with matching assets and attributes in SOLR, users can find relevant products and additional information a lot easier.
The corporate website’s redesign was centered around the development of a product- and shower installation configurator to simplify the configuration process of the user’s individual KALDEWEI bathtub or shower surface.
The user can either share the preview of the configured product - including all of the chosen accessories and add-ons - on his social media accounts or send it via e-mail.
Through lively pictures and videos, as well as a neatly created press section, the new website delivers the brand KALDEWEI and its products to interested persons.
While architects and planners might be looking for data sheets and inspirational input to base their mood boards and structure drawings on, retailers, exhibitors and plumbers can find important product data such as installations-tools, product specifications (e.g. colours or accessories) or prices.
Some product-related information like pricing or availability is accessible for certain frontend user groups only.
Product data and technical information, as well as brochures and catalogues can be found in the media centre, where they can comfortably be put into the shopping basket. They then can be downloaded or sent to the interested person afterwards.
Finally, the incorporated search-option for plumbers and exhibitors matches interested persons to their nearest by KALDEWEI-retailer and converts them to customers.
About the company
KALDEWEI is a premium manufacturer for bathtubs, shower trays and washbasins, that was founded in 1918 in Ahlen, Germany. Today, KALDEWEI is a European market leader for bathtubs and shower trays, which are being distributed worldwide and is also in one of the leading positions in a global perspective.
Marketing Factory Consulting GmbH
Marketing Factory Consulting GmbH is a full-service internet agency located in Düsseldorf, Gemany.
Since 1996 Marketing Factory has been providing interactive applications and web services for customers such as Henkel, Ecolab, Hörmann, ista, Westfalia and many others, and has grown to over 30 employees.
Our portfolio of services ranges from strategy consulting and conceptions for the creation of internet / intranet presences, point of sale systems, mobile applications, content management, e-commerce, and online marketing to hosting solutions and ongoing technical and editorial maintenance. Our main focus is the realization of content management solutions based on the content management system TYPO3.