Henkel AG & Co. KGaA
Marketing Factory has been responsible for the web presence of the Henkel consumer adhesive brands for more than 10 years.
Because Henkel wanted to offer its customers a project and problem-oriented consultation service, the idea of creating a brand-spanning platform arose: henkelhaus.de
Marketing Factory was responsible for the conceptual, creative, and technical implementation of this online service.
By integrating the extension TYPO3 Commerce with the existing backend system on the basis of TYPO3, Marketing Factory is now able to maintain all consumer adhesive products in one single backend.
The consumer adhesive brands are now combined under the roof of „Henkelhaus.de“, the „House of Henkel“. Unique in its complexity and conception, this newly developed platform offers qualified consultation and individual support for questions concerning DIY-activities including:
- Detailed product information and product recommendations
- Step by step instructions including pictures and blueprints
- Application videos, encyclopedia, and a wide range of tips and tricks
- Customer support via contact form or comments on every page
A major advantage of this installation is the possibility to link every single page with keywords. By doing so, one can easily find out how many pages are focusing on the same topic or how often a certain product has been linked with just a few clicks. In this way it is possible to quickly identify products or topics, which are under- or overrepresented and optimize the editorial work accordingly.
In the future, the content of Henkelhaus.de will be included in the Interactive Shelf Computer, a point-of-sale kiosk system, which is currently installed in around 1000 do-it-yourself stores in Germany, Switzerland and the UK. Customers will have instant access to the whole DIY world of Henkel and will be able to print out instructions and shopping lists directly at the terminal.
About the company
Henkel is one of the most internationally aligned German-based companies in the global marketplace and is headquartered in Düsseldorf, Germany.
Henkel operates worldwide with leading brands and technologies in three business areas: laundry & home care, cosmetics/toiletries and adhesive technologies and has been a client of Marketing Factory Consulting GmbH since the year 1999.
Marketing Factory Consulting GmbH
Marketing Factory Consulting GmbH is a full-service internet agency located in Düsseldorf, Gemany.
Since 1996 Marketing Factory has been providing interactive applications and web services for customers such as Henkel, Ecolab, Hörmann, ista, Westfalia and many others, and has grown to over 30 employees.
Our portfolio of services ranges from strategy consulting and conceptions for the creation of internet / intranet presences, point of sale systems, mobile applications, content management, e-commerce, and online marketing to hosting solutions and ongoing technical and editorial maintenance. Our main focus is the realization of content management solutions based on the content management system TYPO3.