Aral POS Terminal

Project Facts

  • Revenue:

    1-49 million EUR

  • Number of pages:


  • Languages: 1

  • Country: Germany

Open Site


Aral is a well-known brand of gas stations in Germany. Having been successful for 80 years it is now part of the BP Group.

Using the TYPO3 framework, Marketing Factory Consulting GmbH planned and built the CMS for a point-of-sale terminal (POS terminal) meant to be set up in Aral gas stations recommending lubricants, lamps, windshield wipers and care products for all common makes of cars. This is the first project that Marketing Factory Consulting GmbH realized for Aral AG.

In Germany, Aral is the first company to set up a POS terminal at a gas station. The objective of the terminal is to enhance the gas station’s service competence, which often suffers from a lack of qualified staff to give competent recommendations. With the terminal and its information on brands, models and years of manufacture customers can easily find the product they are looking for on their own. Apart from searching for products, users can do much more at the terminal, such as:
- using a bar code scanner to confirm that the correct product was chosen from the shelf
- sending product information via SMS or e-mail using the built-in UMTS module
- signing up for a newsletter
- filing a report if a certain brand or model is missing in the selection

Technical specifications:
For this project we installed six extensions in TYPO3, with four of those being created by Marketing Factory exclusively for this project. A special challenge was that all the product data was imported from an Excel sheet and had to be assigned to different car types. Therefore an interface was built which enables the import of product data on a regular basis.
To have the best possible user experience with a very low response time, a special focus was put on developing a caching strategy on the POS Terminal. Usually these terminals are only used for HTML, Flash and video content, not for high performance systems like a CMS.
In order to constantly improve the software we can create various user statistics:
- Heatmaps show where customers click most. That is important because people sometimes tend to click on areas where no links or content are placed. In this case we can use the heatmap to optimize the design and setup of the software in order to improve user experience.
- Regular statistics about the usage of the terminal, e.g.:
o Which product is scanned most at which terminal?
o Which terminal is used most and least?
o How high is the drop-out rate?
All software and content changes are centralized in just one TYPO3 installation. To distribute changes to all terminals, a copy of the TYPO3 installation and all cached pages can be exported from the CMS to an external server. Via UMTS the update can be distributed to the client’s test terminal for approval first and afterwards to all existing terminals in Aral gas stations.

About the company

Aral is a well-known brand of gas stations in Germany. Having been successful for 80 years it is now part of the BP Group.

Marketing Factory Consulting GmbH


Marketing Factory Consulting GmbH is a full-service internet agency located in Düsseldorf, Gemany.
Since 1996 Marketing Factory has been providing interactive applications and web services for customers such as Henkel, Ecolab, Hörmann, ista, Westfalia and many others, and has grown to over 30 employees.
Our portfolio of services ranges from strategy consulting and conceptions for the creation of internet / intranet presences, point of sale systems, mobile applications, content management, e-commerce, and online marketing to hosting solutions and ongoing technical and editorial maintenance. Our main focus is the realization of content management solutions based on the content management system TYPO3.

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