The subbrand system
The TYPO3 basic subbrand system is based on the construction grid of the logo itself.
The horizontal units are divided into four equal sub-divisions.
The font face for the subbrand is Share-Regular
The subbrand base line is set to the save areas lowest line. The subbrand height is fixed at 5 sub-divisions heights (1 unit + 1 sub-unit)
The starting point of the subbrand is to be set optically below the T of the logo. This specification is not fixed but should generally be positioned as in the example on the left side.
... for subbrands uppercase and sentence case is possible
Basic subbrand system + grey variation
If subbrand names are long they must not be set smaller or more condensed.
The leading of the subbrands is fixed to the metrics of the font and to the described definitions.
Color variation
You are free to color the subbrand all black or in 80% grey (also see: the corporate colors)
IMPORTANT:
Never use any other color for the subbrand thanblack or 80% grey.
PLEASE STILL FOLLOW THE BASIC LOGO RULES !
Additional subbrand system
For a major subbrand like TYPO3 conferences or the TYPO3 snowboard tour please use this design.
Use Share-Bold for the name. For Additional information (fx: the year) the Share-Regular should be used.
Use no spaces between the words.
NO color variation is to be used in this subbrand system.
ATTENTION:
If you produce a major subbrand yourself then PLEASE STILL ADHERE TO THE BASIC LOGO RULES and always get an approval from the TYPO3 Association.
IMPORTANT:
Subbrands are reserved for official events. Please contact TYPO3 Association if in doubt about usage of subbrands.
