The photographic concept is about “intense moments of people collaborating”
Examples of this concept could be:
Pairs of hands knitting, people cooking together, people intensely discussing an architecture model over a table, people working concentrated on jewelry, cutting haute couture dresses or mountain climbers checking a map together.
Additional guidelines:
- All pictures should be in full color but strongly desaturated
- Preferably not too much all white or all black areas
- dark soft midtones go best with the logo and makes it possible to easily put text on images
- Never include computers, meeting tables, phones
- and no shaking hands!
- Go for as natural a feel as possible and avoid images that look too stock-like