The power tools of the german manufacturer Elektra Beckum are known for their capability and their good price / performance ratio. As luck would have it these are exactly the key words TYPO3 is generally connected with. So it stood to reason to use TYPO3 for the relaunch ;-).
To be honest, the clients were almost as much enthuastic about the introduction of Typo3 as they were about the outstanding layout and targeting.
Elektra Beckum is a subsidiary company of the Metabo Group which owns with Metabo and Elektra Beckum two of the strongest global brands in the market of power tools. The project started in summer of 2003 and provided for the first step the relaunch of both German sites metabo.de and elektra-beckum.de. Step by step the whole group's internet presence in all in all 17 countries (multiplied with 2 brands) has been transferred to the new look and TYPO3. As a special gimmick for the consumers there is geobased search of the regional responsible retailers.
Please also read additional information concerning the relaunch of metabo.de.

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