The German Eurokern Gießereichemie GmbH is a stake hold of the innovation leader in foundry chemistry Huettenes Albertus Chemische Werke GmbH (HA). With the company Eurokern HA is able to offer its clients complete solutions instead of "simple" chemical materials. Eurokern provides producing of cores for smaller companies which can not afford to build up their own capacaties. So it is a perfect example for vertical diversifaction as any offer of core fabrication can be bundled in product and services with the chemical basic materials made by HA original. Because of the variety of different possibilities of horizontal and vertical diversification for HA it is appearently necessary to create a common Corporate Identity. TYPO3 is surely a good way to ensure the bundled impact of solution selling also in matters of content and design.

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